Amazon stores, handled — end to end.
I'm Michelle Antonio, a virtual assistant helping Amazon sellers and e-commerce founders run leaner stores — from product research and listings to inventory, customer care and reporting.
- 50+
- Active campaigns managed
- 3×
- Average return on ad spend
- 95%
- On-time task completion
- 99%
- Record accuracy
What I do
A full-stack virtual assistant for e-commerce.
Six core services that cover the daily ops most sellers don't have time for.
Product & Keyword Research
Sourcing winning products with competitor analysis and keyword strategy that ranks.
Listing Optimization
Titles, bullets, descriptions and backend keywords built for conversion.
Inventory & Order Ops
Replenishment tracking, supplier coordination and order processing at scale.
Customer Service
On-brand email and chat support, review requests and buyer-seller messaging.
Reporting & Analytics
Weekly KPI dashboards and ROAS reporting that drive better decisions.
Automation & CRM
GoHighLevel, HubSpot, Zapier and Make.com workflows that save hours.
Experience
Eight years of remote operations.
2024 — Present
Self-Employed
Freelance E-Commerce & Marketing Virtual Assistant
- Manage 50+ active campaigns across e-commerce, lead gen and customer support.
- Run market and competitor research that uncovers growth opportunities.
- Build weekly KPI dashboards and automated workflows for client teams.
Jun 2024 — Jan 2025
3M Marketing
Media Buyer
- Processed and monitored 50+ purchase orders monthly with high accuracy.
- Maintained supplier databases and coordinated pricing & fulfillment.
- Prepared procurement reports and ensured timely replenishment.
Jun 2017 — Jun 2024
Aveney Digital
Virtual Assistant / Executive Assistant
- Owned email & chat support, raising response times and CSAT.
- Coordinated supplier orders and inventory across multiple SKUs.
- Maintained client records, calendars and operational documentation.
Selected work
A peek at the deliverables.
Online Arbitrage Sourcing List
A curated spreadsheet of international sourcing sites segmented by category — Video Games, Toys, Beauty, Personal Care and more.
Dog Probiotic Chews
Conversion-focused Amazon listing — title, bullets and description for a pet supplement brand.
Title
Dog Probiotic Chews for Digestive Health — Probiotics & Digestive Enzymes for Dogs — 120 Soft Chews
Shipping Confirmation
On-brand buyer-seller messaging templates that maintain a warm, professional voice.
"Great news! Your order has been shipped and is on its way. We hope you and your pet will love it…"
Tools I work with
About me
I make running an online store feel quiet.
I've been working remotely with founders and small businesses since 2017 — managing campaigns, customer communication, supplier coordination and the long tail of admin that keeps a store running. I have a Master of Arts in Education and a deep love for systems, checklists and tidy spreadsheets.
What clients tell me they value most: I'm proactive, I document my work, and I sweat the small details so they don't have to.
Certifications
- GoHighLevel — Marketing Automation
- HubSpot Inbound Marketing
- Meta Social Media Marketing
- TESDA Virtual Assistant Training
Education
- MA in Education (CAR) — PCHS
- BS Education — Laguna State Polytechnic
Contact
Have a store that needs a second pair of hands?
Tell me a little about your business and where you're stuck. I'll reply within 24 hours with a few ways I can help.
michelleantonio.executive@gmail.com
Phone
+63 928 793 9090
michelle-antonio
Book a call
Schedule a free discovery call
Based in
Laguna, Philippines · Working worldwide